PUMA x Sweet Tooth Swim

As mentioned in an earlier post, I recently worked on a new set of editorials with the Westbury Agency for PUMA, Sweet Tooth Swim, and Foam Magazine. The location was the iconic Cadillac Jacks located right beside the Pink Motel and it could not have been more perfect. 50s diner, milkshake and ice cream theme, and the perfect bikinis an shoes to match. Going to keep it simple and let the visuals speak for me.

Foam Magazine (1 of 3)

Foam Magazine (2 of 3)

Foam Magazine (3 of 3)

We All Scream For Ice Cream

I can’t think of one person who doesn’t like ice cream and by the looks of it neither can Puma. So much so, that they’ve dedicated their latest collection to the chilled, summery, creamy goodness. The ‘Ice Cream Pack’ is a trio of suede styles pays lyrical nods to Raekwon’s track ‘Ice cream’, in your choice of three tasty colourways – French vanilla, butter pecan, and chocolate deluxe. Each comes in a suede upper with embossed Puma branding, all sitting on top of a speckled rubber sole. You might be wondering why I am showing you them and talking about them, well the answer is simple. I am shooting an upcoming feature for Foam Magazine that will involve milkshakes, ice cream, and babes. Alot of planning has gone into this, from location, styling, etc. Really cant wait to show you more.

Chelsea (1 of 1)

PUMA Fenty

PUMA’s Fenty Trainer is the first original sneaker collaboration of its kind,and it recently dropped, and sold out fast. The Trainer debuted in the artist’s 2016 PUMA show — in an all-new PUMA silhouette, the sneaker is fearless and has exaggerated proportions in three bold colors. Constructed of an advanced neoprene upper and full length flex groove for 360-degree movement, this kick pays as much attention to technical details as to appearance. The Fenty Trainer along with a few other pairs of shoes from the current PUMA collection made its way to us and we took full advantage immediately shooting some editorials. Im super excited to show you just a few of these, and cant wait for you to see more of whats to come with us here at NorthTrooper with PUMA.

Puma5 (4 of 6)

Puma5 (3 of 6)

Puma5 (2 of 6)

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The Rebirth Of Cool

We have been quiet on the home front this last month as we have been working quietly on getting some new projects off the ground with some amazing new brands. No details but we will be busting out some amazing visuals with the likes of PUMA, Saucony, Married To The Mob, Pink Dolphin, Publish HERS, and more in the next coming weeks. Tons of new images and tons of new content up an ready for posting. Check back soon!

Tawn (1 of 1)

NorthTrooper Presents:

One of the new brands I have been working with this year has been Puma. Since 1924 Puma has been making a dent in shoe history from its Olympic upbringings to famed soccer player Pele, right into the 70s with their iconic Clydes. Puma doesn’t just stop there either, they have been collaborating with major brands, and now major celebs. In 2015 Rihanna designed her own collection with the brand, and the Fenty was born. We were lucky enough to start our year off working on a small production which includes the black creeper. With the help of my New York based team (Martin Moon/Hahn Chang) we spent an evening shooting and filming. The result which you see below is amazing.